Window displays - the silent salesperson of retailing - can play an important part in grabbing potential customers' attention. So I was struck by these two contrasting examples of how two retail companies are using their windows.
The first window shown is that of the charity retailer, the British Heart Foundation in Cleveleys just outside Blackpool in the north west of England. The window shows a good use of colour to tie the whole theme together.
The second example is that of fashion retailer All Saints, in Manchester. No evidence of the merchandise sold is on show in the windows. However, the use of a large number of sewing machines certainly is eye catching and, dare one say it, thought provoking?
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