GIVe give up on that idea

Followers of this blog will know I have reported on the launch of George Davies's latest venture - GIVe. (You will find early entries lower down in this blog -13 October). One of the layout techniques being used was that of setting product out by size*. Well it looks as though this technique has been ditched already. My good friend Mrs Mole an admirer, and indeed purchaser, of GIVe product reports on her recent trip:

"While passing through Boothroyds this afternoon I noticed that the Roman numeral signs have been removed from the display stands. Queried it with the department manager who explained that the garments are now laid out by style rather than size but they are sticking with the I, II, III & IV sizing system. Apparently, although generally doing very well, larger sizes were not selling well because ladies showed resistance to browsing through the IV racks."

* One of the innovations was to introduce a new sizing system. Size 8 is a I; 10 is II, and so on.