Here you will find my thoughts on retail(ing) issues, mostly related to recent experiences and encounters.

Sunday, 14 October 2012

14 types of mushroom and 6 types of fresh chilli

A visit to my recently refurbished Morrisons was prompted by a need for some cocoa powder for baking some chocolate fondants courtesy of my daughter. Armed with the money-off vouchers that were dropped through the letter box to promote the refresh I went today (Sunday) at 2.15pm. The major change is the relaid fruit and vegetable department. Complete with constant misting of some varieties of produce there is a real sense of theatre to the entrance to the store. Clear signage describes the numerous products being showcased: chayote, krachai, cassava, karela, turia, arbi - all new to me and, judging by consumer dwell time and reading of the clear header cards, many others too. Asparagus was soldier-upright in chilled water. The whole area was awash with staff - five were involved in replenishment. More mainstream product - such as potatoes and tomatoes - were available loose and packed, and the many varieties all had header cards describing use and flavour. Elsewhere, the wine department had an authority, and price was a headline message. The store was busy too - all 20 checkouts open. Just a shame they didn't have the cocoa - but my local Co-op had it and the fondants are almost ready! Here are some photos of the store:

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